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The BIG BEAR SWITCH ON and PADDINGTON CHRISTMAS MARKET
Statement from Paddington Business Improvement District
2 December 2010
PADDINGTON, home to St. Mary’s Hospital, the basin of Paddington’s canal and Paddington Bear, is an area of London steeped in history that has changed magnificently in recent years. It is popularly recognised as the terminus of the Great Western railway, and the junction station of the London underground line, which was originally known as Praed Street Station until 1948! Praed Street, having originally been laid out in the early 19thcentury, still exists alongside Paddington Station. Being central to and popularly associated with Paddington, this is where the Christmas lights are lit up by Paddington BID each year since 2009; from the Hilton London Paddington down to the Hilton London Metropole.
Amidst December’s wintry conditions, everything was positive and prolific in Paddington last night. Many were thrilled to see the first ever Christmas Market in Norfolk Square, with delightful foodie treats and exclusive gift selections. Although the market ran from Monday until Friday, Wednesday’s late night opening proved most popular; attracting many of the people working and living in Paddington.
When Paddington Bear made his appearance and walked through Paddington en route to switching on Praed Street’s lights, he was the highlight of the evening. Young and old gathered to get a glimpse of him and take a memorable photo with the bear in the area he is synonymous with.
Paddington BID Chairman, Osama Muttawa (from the Norfolk Plaza Hotel) and Vice Chair Paul Charalambous (from the Sussex Arms), did the honour of escorting Paddington to meet his admirers and light up Praed Street for Christmas.
“It was an evening to remember and an absolute pleasure to have Paddington Bear do the honour of switching on our Christmas lights” said Osama Muttawa, Chair of PBID.Paddington Bear also raised money for his favourite, adopted charity – Action Medical Research, a leading independent medical research charity specialising in children’s health.
The event and Christmas Market was organised by Paddington BID and supported by Bazaar Events, Partridges and Action Medical Research.
Notes to Editors
Paddington Business Improvement District (PBID) was initially established following a ballot of businesses in the Paddington area in February 2005 and was one of the first of its kind in the UK. In October 2008, 82.6% of businesses voted YES to renew Paddington Business Improvement District (BID). Paddington BID entered its second term in April 2009 with a strong mandate; set to continue for another four years delivering initiatives and projects to help regenerate the Paddington area. Whilst PBID strives to create a step change in people’s perceptions of Paddington, it is also about being a strong and cohesive business representative for the area. The BID includes 350 businesses across 34 streets in Paddington and works to create a more attractive, safer and better marketed location.
For more information please visit www.paddingtonbid.co.uk.
Action Medical Researchis a national charity, which is dedicated to building a healthier future for everyone. The charity is funding research into many serious diseases and conditions, including premature birth, cerebral palsy, epilepsy, osteoporosis, blindness, inflammatory bowel disease and stroke. Action Medical Research has helped to fund medical breakthroughs for over 50 years and its life-saving work benefits babies, children and adults. The Charity's successes include helping develop the UK polio vaccine, ultrasound scanning in pregnancy, the hip replacement operation, and discovering the link between taking folic acid during pregnancy and preventing spina bifida.
For further information, please contact:
Natasha Orange, Marketing Manager, Paddington Waterside Partnership:
Call 020 3145 1203 / 0786 667 1299 or email email@example.com
Ann Hunter, BID Manager, Paddington Business Improvement District:
Call 020 3145 1213 / 0783 7411 060 or email firstname.lastname@example.org